Traffic or Visits to a site is directly proportional to the Income or Business. So, How to Generate the Traffic to your site as there are 1000’s of sites in each category to compete with? How to be on the top of the SERP (Search Engine Ranking Page)? SEM (Search Engine Marketing) is the right way for increasing the page rank and getting traffic.
There is an ambiguity that SEO and SEM are same, but the fact is SEO is a part of SEM. What is SEM? SEM is a type of Online Marketing which is used to increase the Visibility & Page Rank of a website and analysing how many impressions taking place for the particular keywords.